Your brand provides direction and vision for your company, determines the nature of your relationship with customers, and has a direct effect on your bottom line. Your brand equity is a measure of the emotional connection you have with consumers; and damaging it can...
Unfortunately, digital marketing isn’t a set-it-and-forget-it deal. A successful campaign can give your brand, reputation, and bottom line a huge boost; but you have to follow up. The digital landscape changes frequently; here are four signs it’s time for...
Consumers now care more about the specific brands they choose than ever before. Product features are still important, but brand equity is equally key. What is brand equity all about?What Is Brand Equity?Your brand equity is the totality of your brand as an...
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