Brand equity has always been crucial to a successful business. Before the days of the Internet, a business owner’s personal reputation within the community and the quality of the product or service they provided were the key factors in how people viewed that...
When you’re calculating all your brand assets, do you consider your brand equity as one of them? Your equity can be a powerful asset, or it can drag you down. Thriving in the digital age requires knowing where your brand equity stands and how to grow it...
Your brand is so much more than just your logo. It says something about who you are, what you believe, how you approach customers, and what they can expect from you. As your brand comes together and works congruently with all your marketing efforts, you attract and...
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