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The Best Social Marketing is Targeted: Here’s How to Do It
If you're not targeting your social marketing efforts to the right demographic, then you're not taking advantage of all that social marketing has to offer. Your social marketing efforts might be no more effective than flyers sent out to every address in town when they...
6 Types of Digital Marketing
There are many types of digital marketing: it isn't a one-size-fits-all kind of solution. Your strategy should be as unique as your business and its needs, and you should know which types (and combinations) of digital marketing will be best for you.5 Types of...
9 Reasons Brand Equity Is Crucial to a Growing Business
Brand equity has always been crucial to a successful business. Before the days of the Internet, a business owner's personal reputation within the community and the quality of the product or service they provided were the key factors in how people viewed that business....
4 Ways to Grow Brand Equity Online
When you're calculating all your brand assets, do you consider your brand equity as one of them? Your equity can be a powerful asset, or it can drag you down. Thriving in the digital age requires knowing where your brand equity stands and how to grow it online.What Is...
The 5 Key Components of Brand Development
Your brand is so much more than just your logo. It says something about who you are, what you believe, how you approach customers, and what they can expect from you. As your brand comes together and works congruently with all your marketing efforts, you attract and...
The 4 Mistakes That Can Damage Your Brand Equity
Your brand provides direction and vision for your company, determines the nature of your relationship with customers, and has a direct effect on your bottom line. Your brand equity is a measure of the emotional connection you have with consumers; and damaging it can...
4 Signs It’s Time for a New Digital Marketing Strategy
Unfortunately, digital marketing isn't a set-it-and-forget-it deal. A successful campaign can give your brand, reputation, and bottom line a huge boost; but you have to follow up. The digital landscape changes frequently; here are four signs it's time for a new...
What Is Brand Equity? 4 Key Components
Consumers now care more about the specific brands they choose than ever before. Product features are still important, but brand equity is equally key. What is brand equity all about?What Is Brand Equity?Your brand equity is the totality of your brand as an...
5 Ways to Use Social Marketing to Find Your Customers
In the modern business market, it is very important that customers see your brand as something more than just a for-profit entity. Social marketing is a way that your company can harness the full power of the internet and use it to improve the public perception of...