If you’re not targeting your social marketing efforts to the right demographic, then you’re not taking advantage of all that social marketing has to offer. Your social marketing efforts might be no more effective than flyers sent out to every address in...
There are many types of digital marketing: it isn’t a one-size-fits-all kind of solution. Your strategy should be as unique as your business and its needs, and you should know which types (and combinations) of digital marketing will be best for you.5 Types...
Brand equity has always been crucial to a successful business. Before the days of the Internet, a business owner’s personal reputation within the community and the quality of the product or service they provided were the key factors in how people viewed that...
When you’re calculating all your brand assets, do you consider your brand equity as one of them? Your equity can be a powerful asset, or it can drag you down. Thriving in the digital age requires knowing where your brand equity stands and how to grow it...
Your brand provides direction and vision for your company, determines the nature of your relationship with customers, and has a direct effect on your bottom line. Your brand equity is a measure of the emotional connection you have with consumers; and damaging it can...
In the modern business market, it is very important that customers see your brand as something more than just a for-profit entity. Social marketing is a way that your company can harness the full power of the internet and use it to improve the public perception of...
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